Content distribution is one of the important aspects of today’s business whether it's infotainment, commercial, techno commercial or corporate. With the sudden surge in the number of internet users worldwide, the promotion of content online becomes one of the great ways of expanding your reach amongst the audience.

However, before entering this sector, it is crucial to understand what exactly content distribution is.

What is content distribution?

The term content distribution is recently being thrown around in the marketing world without any specifics attached. The term can include a wide range of aspects, and it's better to have a good idea about it before adding it to your business budget.

The mere promotion of content amongst the online audiences via multiple media formats through n-number of channels is known as content distribution. These channels can broadly be divided under three categories:

• Owned content distribution: Under this category, the web properties which belong to you come into consideration. For instance: your blog, email newsletter, social media, etc.



• Earned content distribution: When any third party distributes your content through media like press coverage, guest article contributions, retweets, etc., it comes under the category of earned content distribution.



• Paid content distribution: This is where you pay to get access to it and use it to get a wider audience reach on your content. This serves the best for the new brands and trying to make their place in the digital market. This method would allow you to make your presence on some famous platforms already being used by various potential customers.

An important element of Content Distribution

The audience that you target is the critical element to the distribution of content, and this is one place where various brands go wrong without even realizing. Now, there is only a small target audience in the entire internet marketing universe that we need to focus on.

It is only that small percentage of the universe to which we need to distribute our content. However, without the help of an experienced professional, most brands end up displaying generic ads and end up throwing their content to anyone and everyone.

This usually results in missing the intended target. Moreover, such content that is not targeted will irritate its audience and result in negative earned media. To save you from any such difficulty, our expert team at Techgist is at your service to guide you through the process of satellite data transmission and digital terrestrial transmission and help you reach the targeted audience without wasting your resources.

We help you find the most profitable ways to distribute your content globally to the targeted audience by deep diving into your customer data and getting acquainted with their interests and interactions with your brand.

We focus on their age, level of expertise, interests, ambitions, and the content distribution platforms which they generally use. With the help of these data, we tend to chalk out the unique demographic and behavioral traits which are likely to entice responses to your calls to action.

Other Services that we offer

Apart from the global distribution of content, we offer the following services:

• Traditional broadcast solutions and services
• OTT platform and Cloud solutions
• Virtual/ Interior Designing services
• Digital Media Service

Why choose Techgist?

• We have experienced professionals who strive to give you the best services
• We use the latest technologies and ensure that we enhance the growth and success of your business
• We ensure that our plans are flexible to best suit the requirements of our customers.
• Our rates are reasonable, and the services that we deliver are of great quality.

We offer global distribution of content and are having trouble trying to decide what is best for you. Get on board with our experts at Techgist, and rest assured.